- TAG Heuer to release new TAG Heuer Formula 1 Chronograph x Goodwood Festival of Speed to celebrate partnership.
- Festival of Speed presented by Mastercard takes place Thursday 9 - Sunday 12 July.
- Limited Thursday tickets remain at goodwood.com.
Synonymous with motorsport, Swiss Luxury Watchmaker TAG Heuer celebrates the thrill of the race track with the TAG Heuer Formula 1 Chronograph X Goodwood Festival of Speed. Building on a legacy shaped since the inception of the Formula 1 in 1986, this limited edition timepiece pays tribute to TAG Heuer's partnership with one of the world's most iconic automotive events, reinforcing a shared passion for speed, precision, and avant-garde spirit.
TAG Heuer is renowned for its inseparable connection to motorsports dating back to the birth of the discipline. From the precision instruments developed by Edouard Heuer to decades of involvement in Formula 1 and endurance racing, the brand has measured the moments that define careers and shape legends. TAG Heuer continues this story and strengthens its connection to the Festival of Speed with a watch that captures the vibrant energy of Goodwood through distinct design elements and meticulous craftsmanship.
Established in 1993 by The Duke of Richmond, Festival of Speed is centred around the hillclimb, a timed competition covering 1.86 kilometres (1.16 miles) over an elevation of nearly 100 metres (300 feet) with an average gradient of close to 5%. Alongside the main hillclimb event is a Forest Rally Stage, and multiple paddocks of cars and motorcycles curated around different themes, including supercars, competition cars and historic vehicles. With hundreds of thousands of people attending the event in person and millions more tuning into live streams and interacting on social media, Goodwood Festival of Speed is one of the biggest automotive events and provides a gateway for so many to share their love for cars and motorsport.
Taking place from 9th-12th July 2026 in the West Sussex countryside, the theme of this year’s Goodwood Festival of Speed, “The Rivals - Epic Racing Duels”, underscores the importance of TAG Heuer’s role as Official Timing Partner: timing has always been linked to performance, where fractions of a second influence outcomes.
When the TAG Heuer Formula 1 collection was introduced in 1986, it brought a new energy into watchmaking while remaining anchored in racing culture, with a design language that carried boldness and immediacy, reflecting the visual codes of the sport. To celebrate TAG Heuer’s second year as Official Timekeeper of the Goodwood Festival of Speed, an exclusive TAG Heuer Formula 1 Chronograph has been created. A high-performance tool designed for those who live life in the fast lane, this timepiece draws on iconic codes from the British automotive culture at the heart of Goodwood Festival of Speed.
Limited to 500 pieces, the TAG Heuer Formula 1 Chronograph X Goodwood Festival of Speed features a bold green sunray brushed dial and green ceramic fixed bezel, a colour that perfectly reflects the lush landscape of the Goodwood Estate and is synonymous with British motoring. Red accents on the second hand and chronograph pushers add a dynamic touch, echoing the high-octane excitement of the event. Moreover, a red marking at 39 seconds nods to the Festival’s current hillclimb record, held by the McMurtry Spéirling that was piloted by Max Chilton in 2022, with a time of 39.08 seconds.
The dial is a masterclass in functionality and style, featuring three silver "azurage" counters, rhodium-plated applied indexes and hands with white Super-LumiNova®, which ensure optimal legibility, essential for timekeeping during the adrenaline of racing. A true collector's piece, the case back of the limited edition model is engraved with the iconic Goodwood Festival of Speed logo, along with the exclusive inscription "GOODWOOD FESTIVAL OF SPEED SPECIAL EDITION" and "ONE OF 500". Designed for performance both on and off the track, the watch also boasts water resistance up to 200 meters.
“TAG Heuer’s partnership with Goodwood Festival of Speed brings together two names united by a shared passion for motorsport, innovation, and speed! Returning for our second year as Official Timing Partner is not only a testament to our deep-rooted racing heritage, but also an opportunity to celebrate the spirit, creativity and momentum that make Goodwood such an extraordinary global moment. That spirit is embodied in a timepiece inspired by the unmistakable energy of this unique occasion,” said Rob Diver, Managing Director for TAG Heuer UK and Ireland.
The Duke of Richmond CBE DL, founder of Goodwood Festival of Speed, said: “We are delighted to welcome TAG Heuer as Official Timing Partner of Goodwood Festival of Speed for another year. It's wonderful to see how the hillclimb at the heart of the Festival has inspired a brand with such rich motor racing heritage, and its inclusion in the new timepiece.”
Further information about the TAG Heier Formula 1 Chronograph (44 mm) can be downloaded below.
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