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Bora Aksu debuts three fabulous dresses for 2024 Goodwood Talent in Fashion Award in association with the British Fashion Council

Horse Racing | Press Article 30/07/24

On the Opening Day of The Qatar Goodwood Festival, Fashion designer Bora Aksu reveals stunning couture gowns inspired by Goodwood’s history.

Bora Aksu was announced winner of this year’s Goodwood Talent in Fashion Award, in association with the British Fashion Council in May. Known for his romantic signature style, with a darker twist and hints of nostalgia, Bora is hailed for bringing emotion through storytelling to his collections, which harbour muted colours, volume and handcrafted embroidery with exquisite detailing. For over 20 years, Bora has been known for his demi -couture feminine looks and has been recognised with the New Generation Award four years in a row, now a regular at London Fashion Week. His passion for vintage and rejected fabrics has been an integral part of the business over the last few years, and breathing life into the past fits perfectly with his artistic vision.

The three gowns were all created using vintage lace and fabric, which add to the beauty and romance of his signature style and sustainable ethos. Inspired by numerous portraits of Duchesses from the Goodwood Collection, as well as the interiors of Goodwood House, Bora has taken the historic references embedded in Goodwood’s history and interpreted them into a fresh, modern romantic look.

The Duke of Richmond says: “Bora is a designer who has embraced that quintessentially English look of romance with a twist - a philosophy that fits perfectly with Goodwood’s fashion legacy. We have always been known for an ‘England in the Summer’ way of dressing, ever since King Edward VII and Lillie Langtry came racing during the 19th century, and today encourage this relaxed yet glamorous style. Bora’s work also embodies a strong sense of storytelling and I’m excited that the stories of Goodwood have inspired his creations. He has a passion for vintage and reclaimed fabric, which is very close to our hearts. The Talent in Fashion award is allowing us to build a unique collection of one-off pieces and we are thrilled that Bora’s gowns will become part of the Goodwood Collection.”

The award, now in its fourth year, was created to recognise rising home-grown talent and last year’s winner Sohee Park set the bar by creating three spectacular dresses for the Goodwood Collection. The three gowns designed by Bora will be revealed during the Opening Ceremony of the Qatar Goodwood Festival on Tuesday 30th July 2024 and will provide a head-turning moment during the headline horseracing fixture, which is one of the undisputed highlights of the British Flat racing season and known throughout the country for its signature garden party style.

The Goodwood Talent in Fashion Award is held every year with the winning designer selected by a panel of judges that includes The Duke of Richmond, Caroline Rush, Chief Executive of the British Fashion Council, Sian Westerman, Non-Executive Director, British Fashion Council and Lydia Slater, Editor of Harper’s Bazaar. The pieces are kept at Goodwood House and form part of the Goodwood Collection.

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About Goodwood:

Goodwood is a unique sporting estate set in 12,000 acres of rolling South Downs countryside. Owned by the Dukes of Richmond since 1697, it is best known for its extraordinary mix of sporting activities, which includes horseracing, motor racing, golf, flying, shooting and cricket, all started by various enthusiastic members of the family over the last three hundred years. Goodwood is also famous for delivering fabulous hospitality and wonderful food, much of which is grown on its own self-sustaining organic farm. The Qatar Goodwood Festival is always held the last week of July and has long been an essential part of the summer season. https://www.goodwood.com/

For further information please contact:

Catherine Peel: Email: catherine@dovetail-agency.co.uk Phone: 07810 186360 

About Bora Aksu:

Founded in 2002 by Turkish-born Bora Aksu, a graduate of the MA in Fashion Design course at Central Saint Martins and winner of the BFC’s NEWGEN Award for four consecutive seasons. The London-based label has grown with the fashion industry standing as a benchmark for excellence in craftsmanship and style.

Synonymous with a timeless romantic style, an aesthetic that is juxtaposed with the raw elegance that sets Aksu’s designs apart. Diaphanous fabrics and whimsical detailing are underpinned by a distinctive twist on tailoring that plays with traditional design elements to create the joyful beauty that has made Aksu the designer he is today. With a strong VIP following, Aksu’s designs having graced the likes of Marion Cotillard, Sienna Miller, Keira Knightly, Elle Fanning, Lucy Boynton, Paloma Faith, Florence Welch, Rachel McAdams, Rita Ora and Courtney Love to name a few.

Bora Aksu has soared in the Asian market over recent years, in turn this has grown to incorporate 57 stand-alone boutiques across Asia Pacific including a flagship store in Hong Kong and the launch of Bora Aksu Kids. www.boraaksu.com

For all PR enquiries, please contact Anna Brennan anna@ab-comms.uk Natalie Black natalie@ab-comms.uk

About The British Fashion Council:

The British Fashion Council (BFC) is a not-for-profit organisation set up in 1983 with therole to strengthen British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity and building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC promotes British fashion internationally and does so through fashion weeks, exhibitions and showcasing events. The BFC helps British designer businesses develop their profile and business globally and supports fashion talent beginning at college level, extending to talent identification, business support and showcasing schemes. For more information visit: britishfashioncouncil.co.uk / londonfashionweek.co.uk / instituteofpositivefashion.com