Electric Avenue – The Road To 2030

Festival of Speed | Press Article 17/04/24

Presented by Sky Zero

The home of electric mobility at the Goodwood Festival of Speed

  • Electric Avenue – The Road To 2030 is presented by Sky Zero
  • New exhibition space will showcase the latest EVs from international marques
  • Goodwood’s ambition is to make EVs uniquely accessible and inspire positive change

With just over a week to go until the Festival of Speed presented by Mastercard (8-11 July), Goodwood is excited to announce ‘Electric Avenue - The Road To 2030’ presented by Sky Zero – a new interactive home for electric mobility at the iconic automotive event.

The major new attraction has been designed to encourage a lasting legacy of positive change by enabling visitors to explore the electric way of life; a space where they can ask questions of the experts, inspect the latest EVs and learn about the benefits associated with switching to electric.

A must-see at this year’s Festival of Speed, the striking exhibition structure will captivate visitors, immersing them in a series of powerful visuals, bold colours and a stunning soundscape. On display amongst a series of towering projections, will be an extensive collection of EVs including city cars, saloons, SUVs, sports cars and hypercars, all appearing at Goodwood’s invitation. The ambition behind ‘Electric Avenue - The Road To 2030’ is to make electric mobility uniquely accessible, with visitors able to explore and compare different makes and models and discover this new way of life for themselves.

As the world’s greatest celebration of motorsport, automotive culture and future technology, Goodwood recognises that the Festival of Speed has a significant role to play in supporting consumers on the road to 2030 (when the sale of pure petrol and diesel road cars will be outlawed), as well as the UK Government’s initiative to be producing net zero emissions by 2050. ‘Electric Avenue - The Road To 2030’ has been carefully created and curated to empower visitors when it comes to embarking on an electric future. We’ll have industry experts on-hand ready to answer questions on everything from finance and running costs, to the realities of range and reliability, as well as charging times and locations. For those starting out on their electric journey, it will provide an insight into the EV best suited to their lifestyle.

‘Electric Avenue - The Road To 2030’ will be situated at the heart of the Festival of Speed, between Future Lab presented by bp, and the First Glance Paddock.

Announcing the new initiative, The Duke of Richmond said: “The Festival of Speed has always taken a defining position on cutting-edge technology and the future of mobility, and we have long championed electric, connected and autonomous vehicles. I am delighted that ‘Electric Avenue - The Road to 2030’ presented by Sky Zero will enable visitors to explore the future of mobility for themselves. I am also immensely grateful to Sky Zero for joining us in this new venture and to our automotive partners for their continued support of the Festival of Speed.”

Transport Minister Rachel Maclean said: “As we put our foot down and accelerate towards a zero-emission transport future, I’m delighted to see this year’s Goodwood Festival of Speed showcasing some of the latest models of EVs at the new ‘Electric Avenue’.

“With £2.8bn of government support to encourage their take-up, there has never been a better time to switch to an EV – helping clean up the air in towns and cities right across the UK.”


Notes to Editors:

Festival of Speed presented by Mastercard, Thursday 8 - Sunday 11 July.

Tickets for Friday, Saturday and Sunday are sold out, with a limited number of Thursday tickets still available to purchase via or by calling the Ticket Office on 01243 755055.

For an extra special day out, hospitality is also available across the event and can be organised by emailing or calling 01243 755054.

Goodwood’s number one priority is the safety and wellbeing of everyone involved, whether working behind-the-scenes, at the wheel, or attending the spectacle. Goodwood continues to work closely with Public Health England and UK Government advisory groups and all events will be run strictly in accordance with the Government’s Covid-19 guidelines.


For more information about the Festival of Speed presented by Mastercard and Goodwood’s 2021 motorsport events, please contact Katharine Morgan, Motorsport & Automotive Press Officer:

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Imagery and news from Goodwood are available from our Press & Media site.

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About the Festival of Speed presented by Mastercard
Staged every summer since 1993, the Goodwood Festival of Speed presented by Mastercard is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motorsport take part along with legendary figures from the automotive world. Highlights include Future Lab presented by bp, Forest Rally Stage, Michelin Supercar Paddock, Michelin Supercar Run, F1 paddock, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance, Aviation Exhibition and Bonhams Auction.

About Sky Zero
From being the first media company to go carbon neutral, to launching the world’s first auto standby set top box, Sky has been committed to reducing our impact on the environment for 15 years. Now we’re going net zero carbon by 2030. Because the world can’t wait.

We’re cutting the carbon emissions created by our business, by our suppliers across the world and by the use of our tech products, by at least 50% and planting trees, mangroves and seagrass to absorb what we can’t cut…yet. As well as our role as a COP26 Principal and Media Partner, we will also spread the word through our channels and shows, inspiring as many people as we can to join us and #GoZero.

About Mastercard (NYSE: MA),
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Follow us on Twitter @MastercardUK and Instagram @MastercardUK.