GOODWOOD LAUNCHES NEW MOTORSPORT APP
Goodwood has launched a dedicated motorsport app in time for the 25th anniversary of the Festival of Speed. The app will be free to download and will be a must-have for the thousands of fans attending any of Goodwood’s three major motorsport events or watching the action from home.
The app will be packed with content and feature a vast array of useful information, including:
- Live timetable and instant access to a curated library of legendary vehicles featured in the event
- Interactive map and car finder
- Ability to create a personalised itinerary, with automated notifications sent just before the action starts
- Integration of Crowd Connected’s innovative Co Locator software to improve event safety and send geo-targeted notifications ensuring attendees get the most from their experience
Goodwood’s motorsport channels currently have over 1.5 million followers, generating over 120 million views in 2017. The launch of the app is part of the Estate’s ongoing digital strategy, which aims to bring Goodwood to a global audience.
As well as improving the customer experience during the events, the app will give access to the very best Goodwood Road & Racing news, articles, videos and live streams, enabling people to re-live the most thrilling action from Festival of Speed, Goodwood Revival and Members’ Meeting, 356 days of the year.
Andy Fellingham, Goodwood’s head of digital, said: “For the first time ever we are launching an app that will make it easier for people to see and do the things they want to on-event, whether they are attending or watching the live streams from around the world. It’s a significant step in our quest to stay modern whilst at the same time celebrating the incredible motorsport heritage we are renowned for.”
(ENDS)
EDITORS’ NOTES:
Staged every summer since 1993, the Goodwood Festival of Speed presented by MasterCard is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motor sport take part with some of the most legendary figures from the sport as well as international celebrities regularly attending. Highlights will include the Moving Motor Show, Forest Rally Stage, Michelin Supercar Paddock, Michelin Supercar Run, F1 paddock, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance, Aviation Exhibition and Bonhams Auction.
For all Media enquiries, please contact Laura Gilbert-Burke or Abbie Hansford at the Goodwood Motor Sport Press Office:
Telephone: +44 (0)1243 755000
E-mail: laura.gilbert-burke@goodwood.com or abbie.hansford@goodwood.com
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardUKBiz, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
Or Emma Fahy at the Mastercard Press Office:
Email: emma.fahy@mastercard.com
Telephone: +44 (0)7580 790 297
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