Goodwood Racecourse and e-Mersion Media Pty Ltd, will collaborate to produce fully interactive digital race cards for 2021.
This new innovation will provide race goers with the ability to access the fully immersive race card, ‘wage from the page’, be updated on runners and riders as well as interact with event partners special offers from home or on course.
From the Opening Weekend on the 30 April, encompassing 18 further meeting including the May Festival and Qatar Goodwood Festival, race goers will have full and free access to the digital race card via their own mobile device (tablet and phone) as well as web browser.
The digital race card is expected to significantly enhance the Goodwood patrons experience and is an extension of the existing e-Mersion Media / Goodwood relationship that commenced in March 2020 with the launch of the fully interactive Goodwood Magazine.
Jon Barnett, Goodwood Racecourse Director, commented: “The new Goodwood digital racecard from e-Mersion delivers greater functionality than we have had previously, with lots of fun and innovative ideas in the pipeline to help drive the adoption rate from print to digital.
“This is part of a journey for the time being and those race goers that still want to purchase a printed racecard will be able to do so. We are confident though that the use of a digital racecard by many Goodwood racegoers will soon be the norm and more importantly it’s free to the end user”
Christopher Styring, Executive Director Commercial e-Mersion Media, added: "With so many of our favorite events being closed to patrons over the last year, forcing us to watch at home, we hope our fully interactive digital race card restores some of the enjoyment and connection for race goers. We believe that not being able to attend shouldn't stop you from being actively involved and our platform delivers a beautifully curated digital experience regardless of where you are via mobile, tablet and web browser.
We are hugely excited by the opportunity to grow our relationship with Goodwood and be so involved in one of the world’s finest horse racing festivals and look forward to seeing full crowds back on course.”
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About e-Mersion Media:
e-Mersion Media is an Australian based interactive and immersive tech platform with offices in Melbourne and London, UK.
The organisation has developed a high-end, white label digital magazine publication solution that works seamlessly with traditional magazine owners and advertisers providing real-time insights to drive future business and editorial decisions.
This groundbreaking magazine digitisation solution provides full contextual content and advertising opportunities complete with end-to-end engagement tracking and user data analytics.
Users are exposed to editorial content within the magazine’s ecosystem through print that is enhanced with technological engagement via touch, video, sight and sound. Advertisers are able to leverage these features to enhance advertisements utilising cross-media assets that would otherwise not be possible within a traditional print magazine environment.
About Goodwood Racecourse:
The Qatar Goodwood Festival is one of the undisputed highlights of the British Flat racing season. Synonymous with the sport: the first public race meeting took place at Goodwood Racecourse in 1802, and over the decades, the meeting has attracted the very best equine athletes including Double Trigger, Ouija Board, Frankel, Midday and Stradivarius to name a few.
Affectionately known as ‘Glorious Goodwood’, the world-famous five-day festival is a sporting and social occasion like no other, unrivalled style, superb racing and hospitality to savour - it’s not to be missed. The 2021 event takes place from Tuesday 27 July to Saturday 31 July, with Qatar continuing its generous support of the week.
Admission, dining, and hospitality are available to purchase online at www.goodwood.com/horseracing or by calling the Goodwood Ticket Office on 01243 75055.
For editorial enquiries, please contact:
Lucy Snell at Goodwood Racecourse: 07951086276, lucy.snell@goodwood.com
