Goodwood racecourse partners with Kincsem – reviving memories of horse racing’s greatest ever mare

Horse Racing | Press Article 17/04/24

Goodwood Racecourse has partnered with luxury Hungarian brand Kincsem in a multi-year deal that sees them as the official sponsor of the Owners & Trainers facility for all meetings at the Sussex course, starting with this week’s Qatar Goodwood Festival. Tibor Bak, Founder of Kincsem Group, presented the trophy to the winner of today’s Coral Kincsem Handicap Stakes.

The Kincsem company takes its name from the famous Hungarian thoroughbred who holds the longest undefeated record of any racehorse, winning all 54 of her races between 1874-78, including the Goodwood Cup in 1878. Kincsem has commissioned a new hand-made trophy for the race, which took over 330 hours to make.

In addition, Kincsem will have their new range of luxury bags on display in the Winners Room throughout QGF and be supplying bottles of their 2001 Tokaj Hetszolo Aszu sweet wine to guests at the Regency Ball on Thursday night. The company’s most exciting and innovative project is developing a new hydrogen-powered hyper car – the Kincsem Hyper GT - for release in 2025.

Tibor Bak, Founder of the Kincsem Group, said: “After 145 years, Kincsem has returned to Goodwood. Our company products, including the Kincsem Hyper GT, embody passion, performance and an ability to rewrite fundamental rules – just like the most successful mare in racing history who won the Goodwood Cup all those years ago. My vision is that, when people see our brand and products, they will feel her legacy and be inspired to be unbeaten in their fields, just as she was on the racecourse.”

The Duke of Richmond said: “This is a very exciting partnership with a brand name very close to the heart of horse-racing. Kincsem’s luxury brand offering fits very much in line with many different aspects of Goodwood and our various events. We are very much looking forward to developing the partnership with Kincsem over the coming years and in various ways.”

About Kincsem


Kincsem is a new luxury brand focusing on Hungarian-inspired beautifully designed products using the most advanced British technologies. The brand represents beauty, performance and pedigree in its wide-ranging portfolio including cars, fashion accessories and outstanding Tokaj wines. The flagship product is the pioneering Kincsem Hyper GT, a hydrogen-powered car planned to launch in 2024, engineered by a consortium of blue-chip British companies using the most advanced new technology. The brand seeks to emulate the outstanding performance of the unbeaten racehorse from which the company takes its name, to inspire leaders to achieve maximum performance. Kincsem won all 54 of her races between 1874-78.


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About Goodwood Racecourse:

Home of the flagship Qatar Goodwood Festival, Goodwood Racecourse's famous five-day meeting from the 1 - 5 August presents a spellbinding sporting and social occasion like no other. Live music meets sensational style with a plethora of equine superstars, all looking to be crowned on the world stage, as well as the return of the inspirational Markel Magnolia Cup.


Featuring no less than 13 Group races, including the Al Shaqab Goodwood Cup, the Qatar Sussex Stakes, often referred to as the 'Duel on the Downs' and the cavalry charge that is the Coral Stewards' Cup, it's the place to be seen. Off the track, Tuesday's Lord Taverners Twenty20 cricket match and Friday's much anticipated L'Ormarins best-dressed competition showcase on a fabulous supporting card.


August Bank Holiday Weekend starts with a bang as the popular Friday night fireworks display brings an explosion of colour set to music before a relaxing weekend that combines live music and free summer entertainment for a wonderfully social occasion. A duo of Midweek Racing fixtures across September culminates in a fitting curtain closer for Season Finale, where seasonal entertainment features toasting marshmallows and hog roasts.


Tickets, dining, and hospitality are now on sale for all 19 fixtures at Goodwood Racecourse in 2023. Visit or call 01243 755055 to find out more. 



About The Qatar Goodwood Festival:

The Qatar Goodwood Festival is one of the undisputed highlights of the British flat racing season. The world-famous five-day festival is a sporting and social occasion like no other, unrivalled style, superb racing and hospitality experiences to savour mean it’s not to be missed.


The 2023 event takes place from Tuesday 1 August to Saturday 5 August. The week is headed by three Group 1 races, including the £500,000 Qatar Goodwood Cup, the £1 million Qatar Sussex Stakes and the £600,000 Qatar Nassau Stakes.



Press: Gary Double, Double Communciations


M: 07768825114


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