- Three-year agreement brings family history to life through exclusive portrait studios, expert genealogy sessions, and celebrity history reveals.
- Goodwood Revival takes place Friday 18 – Sunday 20 September.
Ancestry, the global leader in family history, has signed a three-year deal as an Official Partner of Goodwood Revival. Marking Ancestry’s first-ever collaboration with the historic motorsport event, the partnership brings together two brands dedicated to celebrating history and heritage.
Guljeet Samra, Senior Director of Marketing at Ancestry in the UK said: “Goodwood Revival’s passion for tradition and storytelling makes it a natural fit for Ancestry. We are so excited to bring together these two heritage-driven brands. This partnership gives us an incredible platform on which to connect with people who love history, offering visitors an unforgettable opportunity to explore their own family roots within the most iconic of settings.”
Nathan Kosky, Chief Commercial Officer of Goodwood, said: “We are delighted to welcome Ancestry to Goodwood Revival. They bring a fresh and highly personal dimension to our celebration of history and heritage. Revival is all about experiencing the sights, style and stories of the past through a modern lens, so the opportunity to help our visitors discover more about their own family stories is a natural fit.”
Bringing History to Life: The Festival Experience
As part of the partnership, Ancestry will host several interactive activations designed to immerse guests in a nostalgic journey through their own family history:
- The Best Dressed Competition presented by Ancestry: Ancestry will be at the heart of the ultimate celebration of vintage style as we delight in the style stories of the real stars of the show: the Revival visitors.
- The Front Room and Portrait Studio by Ancestry: Best Dressed nominees and other guests can step into the spotlight and capture their Revival look with a photographic portrait taken by a fashion magazine photographer.
- Adjacent to the studio, Ancestry will host a perfectly vintage lounge where visitors can step back in time to the 1950s and take the very first steps on their own family history journey with a team of family history experts.
- ‘Questions + Ancestors’ Celebrity Reveals: Enjoy live family history reveals with a stellar line-up of famous faces on the Revival Style Stage.
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