- Wild at Heart Foundation is the official charity partner of Goodwoof 2025
- Charity’s mission is to compassionately reduce the world’s 200 million stray dog population
- Fundraising will take place in advance of and across the event which takes place on Saturday 17 & Sunday 18 May 2025
Goodwoof is delighted to be working with Wild at Heart Foundation at this year’s celebration of all things dog which will take place at the Goodwood Estate on Saturday 17 and Sunday 18 May 2025. Fundraising for the charity will run across a number of activities at the popular dog event, including the annually anticipated Barkitecture kennel design competition, judged by Kevin McCloud MBE.
Wild at Heart Foundation was founded by celebrated international florist, Nikki Tibbles. The charity works closely with global project partners to facilitate sterilisation, education, and welfare programmes to help reduce the number of stray dogs worldwide.
She says, “A staggering 75% of the global dog population are strays, and sterilisation remains the single most effective and compassionate method of controlling this population. Wild at Heart Foundation wants to end their suffering and improve the wellbeing of vulnerable stray dogs, to make real and lasting change, and to help abandoned and unloved dogs receive the care they deserve.”
“We believe that every dog deserves the chance to live a healthy, happy life, free from the threat of pain, suffering, cruelty, or neglect. We champion compassion and collaboration and strongly believe that there is power in kindness and community.”
Wild at Heart Foundation has three mission pillars: Sterilisation, Welfare and Education. They say that without intervention, one female dog and her litter of puppies could result in 67,000 more homeless dogs living on the streets in just six years. To date, the Foundation has sterilised over 32,000 dogs as part of its global programme. The charity also provides vital welfare financial support to their global project partners to provide vaccinations, urgent medical care and food for stray dogs helping them to thrive, rather than just survive. They fund international awareness campaigns to highlight the plight of stray dogs and to promote high-welfare standards, changing attitudes and behaviours towards dogs so that they are respected and treated with kindness within their communities.
During the Goodwoof event, the charity plan to raise awareness of their work and fundraise from a vibrant village location on the showground which will feature talks from Wild At Heart Foundation’s celebrity ambassadors, seek out the most heart-warming rescue dog stories for award-giving, host a Kindness Café and stage activities for children and adults to enjoy, and much more.
The Duke of Richmond said, “We are very much looking forward to working with Wild at Heart Foundation as our charity partner at this year’s Goodwoof. The event is a celebration of all that we love about dogs, and we of course feel very strongly about the welfare of dogs around the world. With the generosity of our customers and Partners, we are hoping to raise a significant amount of money to help fund Wild at Heart Foundation’s essential practical and educational projects.”
Nikki Tibbles, Founder of Wild at Heart Foundation said, “Being selected as the charity partner for Goodwoof this year fills my heart with immense joy and gratitude. It’s a chance to unite with fellow dog lovers who share our commitment to alleviating the suffering of and reducing the stray dog population, as well as celebrating the incredible bond we share with our canine companions.”
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