Goodwoof x Bamford London ‘Beagle Scout’ Snoopy Limited-Edition GMT

Goodwoof | Press Article 27/05/24

Bamford London is proud to have teamed up with both PEANUTS™ and Goodwoof presented by MARS Petcare, to introduce our third collaboration, this time featuring Snoopy in his famous Beagle Scout persona.

Renowned for designing and producing iconic, luxury timepieces, Bamford London, delights in the addition of charming and playful touches to its watches. The latest Limited-Edition Snoopy GMT, designed in partnership with beloved global brand PEANUTS and Goodwoof, is a delightful example of Bamford London’s creative ethos.

The Goodwood Estate, already home to the world-famous Festival of Speed presented by Mastercard, Goodwood Revival and Qatar Goodwood Festival, has recently opened its gates to Britain’s dogs at its newest event: Goodwoof presented by MARS Petcare. Now in its third year, the event is a true celebration of all things dog, and takes place this weekend (18 and 19 May) on the grounds of The Kennels, built by James Wyatt in 1787 for the 3rd Duke of Richmond.

This year, Goodwoof’s larger-than-life Snoopy sculpture will honour The Scout Association and alongside this, the Goodwood Education Trust will offer a series of activities for families which are based on the Scouts’ core values.

Limited to just 75 pieces, the automatic GMT is housed in a titanium case, with ‘Beagle Scout’ Snoopy on the dial, his arms forming the hour and minute hands, with Snoopy’s best friend Woodstock perched on the tip of the 24-hour hand.

The watch is powered by a Swiss-made Sellita SW330-2 movement and is presented in a glossy orange PEANUTS doghouse box.

George Bamford said, “It’s such an honour to be invited back to do our third watch with Goodwoof. We are so thrilled to be a part of this truly unique and wonderful event. I know this watch will be a real collectors’ item for all Bamford London, Snoopy and Goodwoof fans.”

The Duke of Richmond said, “As the ultimate celebration of all things dog, Goodwoof honours our canine companions as a constant source of joy and inspiration. This latest collaboration with Bamford London and PEANUTS exemplifies just that, and we are delighted to once again be able to offer dog devotees an exclusive timepiece.”

The 2024 Goodwoof x Bamford London x PEANUTS limited edition ‘Beagle Scout’ Snoopy GMT watch will be available to purchase from Saturday 18 May online here, with a limited number on site at the event. The watch will retail at £1,800.


Goodwoof presented by MARS Petcare took place Saturday 18 & Sunday 19 May 2024. Sign up for 2025 ticket alerts at

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About Goodwoof presented by MARS Petcare
Goodwoof presented by MARS Petcare is a celebration of all that we love about dogs on the Goodwood Estate. It takes place in the fields around the James Wyatt-designed Kennels, which is now the social home of our sporting membership on Saturday 18 and Sunday 19 May 2024. The event offers a wide range of activities and demonstrations designed to delight, entertain and inform. Dog owners and their families and friends can encourage their own dog to have a go, browse our carefully hand-picked retailers, enjoy a dip in Fido’s Lido, sit back with a glass of Taittinger champagne, relax in The Studio presented by Randox Health with a spot of sound bathing, reiki or Dog Yoga, or marvel at the clever kennels designed by architects from around the world as part of the Barkitecture competition.

About MARS Petcare
MARS Petcare is a diverse and growing business with 75,000 Associates across 50+ countries dedicated to one purpose: A BETTER WORLD FOR PETS. With 75 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA® and CESAR® as well as The WALTHAM Centre for Pet Nutrition which has advanced research in the nutrition and health of pets for over 50 years. MARS Petcare is also a leading veterinary health provider through a network of over 2,000 pet hospitals including BANFIELD™, BLUEPEARL™, PET PARTNERS™, VCA™ and Linnaeus. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.