Global tyre manufacturer Pirelli has expanded its multi-year partnership with Goodwood, to present the new FOS Fan Zone at Festival of Speed presented by Mastercard. Pirelli is already the exclusive tyre partner of the event, which this year takes place Thursday 9 – Sunday 12 July.
Pirelli will play an active role on the stage of the FOS Fan Zone, hosting a series of talks and interviews with prominent figures from the world of motorsport and leading automotive brands. Additionally, Pirelli has created a limited-edition cap, celebrating the 2026 Festival of Speed and the FOS Fan Zone, which will be available for purchase exclusively within the new area.
The Duke of Richmond CBE DL, founder of Goodwood Festival of Speed, said: “We are delighted that Pirelli has expanded its presence at Festival of Speed as presenting partner of the new FOS Fan Zone, sitting alongside its exclusive tyre partnership. As the leader in the prestige tyre market with an outstanding reputation for excellence and innovation, like Goodwood, they understand the importance of fan engagement, and we’re grateful to them for their support in bringing this exciting new area of the event to life.”
Andrea Casaluci, Pirelli CEO: “Goodwood Festival of Speed is a unique place where a pure passion for automotive culture can be felt at every turn, and it is this very same sentiment that has always driven Pirelli, both on the track and in the development of our products. For us, becoming the presenting partner of the new FOS Fan Zone, alongside our role as exclusive tyre partner, means celebrating this deep connection together with an extraordinary community of enthusiasts. In this new area, we will not only showcase the cutting-edge technology and performance of our tyres, but we will also provide a meeting point where innovation meets the thrill of driving and racing. It is the synthesis of who we are: pioneers of technology, united with the public by the exact same passion for automotive excellence.”
As the exclusive tyre partner of Festival of Speed, Pirelli will host visitors on a dedicated stand showcasing the P Zero™ product range, as well as motorsport and motorbike-related assets, alongside a variety of interactive moments and activities for guests.
Renowned for its cutting-edge technology and high-end production, Pirelli has been the exclusive tyre partner of Formula 1 since 2011 and supplies more than 350 motorsport events all over the world.
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