Round of a-paws for Goodwoof as canine event wraps up for 2023

Goodwoof | Press Article 17/04/24

  • Goodwoof presented by MARS Petcare celebrates with a spectacular sun-filled weekend for dogs of all shapes and sizes…and their humans
  • Over 300 poodles opened the event with a dedicated parade and marching band
  • Gianni Botsford Architects won the Barkitecture competition with ‘BASK, judged by Kevin McCloud on the Sunday
  • Appearances from Charlie Mackesy, Clare Balding, Bill Bailey, Dr Scott Miller, James Middleton, Julia Bradbury, Dr Bolu Eso and many more

Taking place on 20 and 21 May, the gates to The Kennels on the Goodwood Estate opened to visitors and their four-legged friends over two sunshine and fun-filled days. Packed full of activities, famous faces and plenty of surprises, Goodwoof presented by MARS Petcare had something for everyone.

With Snoopy overseeing the action from the heart of Goodwoof, the event featured breathtaking Barkour stunts, rapid Flyball relays, world-class demonstrations from renowned trainers as well as brilliant Barkitecture kennel designs – a true celebration of all things dog and of course, poodle! 

Oodles of poodles
Opening the weekend, alongside the magnificent military marching band, The Duke of Richmond and over 300 poodles proudly ventured from the spectacular backdrop of Goodwood House down to The Kennels. With everything from the standard poodle through to miniature and even teacup poodles, the breed was well and truly celebrated in all shapes, sizes and colours as the poodle reflects the Duke of Richmond’s fond memories of his grandmother’s black standard poodle, Bruno. 

Barkitecture presented by Mastercard
On display throughout the weekend, Barkitecture presented by Mastercard, certainly proved a firm favourite amongst visitors and their beloved dogs. The theme for this year’s competition was ‘A Companion Piece - Dogs at Work’ and Gianni Botsford Architects won the competition with ‘BASK’ judged by Kevin McCloud, Bill Bailey and Stephen Bayley. Sebastian Conran & Partners came second with ‘Bowowhaus’ and Hall + Bednarczyk Architects came third with ‘Wig Wag’. 

The unique array of kennels were designed by internationally-renowned architects such as Coffey Architects and Sebastian Conran of Conran & Partners in collaboration with Beta Design. With a spectacular 13 kennels going under the hammer on Sunday at the Bonhams Auction, the impressive structures designed to be the perfect retreat for the ‘office dog’ saw a total of £26,150 raised for our event charity, Pets As Therapy. 

The one-of-a-kind, illustrated Babboe bike, courtesy of James Middleton and Oscar-winning author and illustrator, Charlie Mackesy creator of The Boy, The Mole, The Fox and The Horse also went under the hammer at the Bonhams Auction. 

Our Junior Barkitecture Competition was won by Florence Dale, aged nine, who designed ‘Teddy’s Cosy Reading Corner’ kennel for her dog Teddy. Florence met Kevin McCloud who selected her winning design from nearly 200 entries.

Ministry of Hound: raising the ‘woof’
Party animals – human and hound alike – hit the dance floor at our new dog disco, Ministry of Hound. Transforming the Action Sports arena, DJ Fat Tony and Conor Wheeler joined us across the weekend, with the playlist providing the perfect backdrop to the event. Professional dancer and former Love Island contestant, Curtis Pritchard got his boogie on, showing you how to groove with your pooch to some of the Ministry of Sound’s most well-known tracks.

Literary Corner: pawing over a good book
Literary Corner provided a shady spot to relax and listen to tales from a stellar line up of authors and artists – including British author and filmmaker Charlie Mackesy, TV presenter Clare Balding, musician and comedian Bill Bailey and British poet Murray Lachlan Young – sharing dog-inspired tales. 

Health & wellbeing: happy and healthy hounds
Over at the Wellness Stage presented by MARS Petcare, TV Vet Dr Scott Miller hosted a wealth of experts giving talks and demonstrations on everything from choosing the perfect breed with Dr Bolu Eso, first aid for dogs with Rosie Brandreth, dog grooming with Caroline Donoghue and Puppy School with Steve Mann. With a selection of panel Q&As, our experts shared their knowledge of all things canine. 

On the other side of the event, chilled canines relaxed in the calm oasis of The Studio presented by Randox, a place for Doga (for both hound and human), physio, reiki and blissful sound bathing alonging visitors to take a breather. 

Around the event
Energetic four-legged friends enjoyed playful poolside fun in Fido’s Lido presented by Leaps and Bounds, explored our new off-lead area, sniffed out the competition for the Fastest Dog presented by DHL and old dogs were taught new tricks in the Have-a-Go arena, while camera-ready canines were able to strike a pose at Bentley’s Pup-arazzi activation raising money for Pets As Therapy.

Showcasing the unique bond between dog and owner, Chien Charmant - the concours d’elegance for the dog world - celebrated the special charisma that certain dogs and their owners exude.

Amongst the action, the pianist at the Taittinger Champagne Bar created a tranquil setting as visitors enjoyed the glorious sunshine with a glass of bubbly and Zak Abel took to the piano to play a selection of chilled tunes. New to Goodwoof this year, Fortnum & Mason, provided the perfect spot for stylish picnickers to tuck into a spectacular summer-themed hamper, whilst enjoying the action-packed backdrop of gun and sheepdog demonstrations.

Tickets for next year’s event have been unleashed - get your paws on them at


Notes to Editors:

Want to guarantee your place next year? Tickets for Goodwoof 2024 are now on sale and can be purchased at or by calling the Ticket Office on +44 (0) 01243 755055. Children aged 12 and under and dogs go free.

For more information about Goodwoof please contact, Katharine Morgan, PR Manager:

For all other press enquiries please contact:

Imagery and news from Goodwood are available from our Press & Media Site.

Stay up to date with all future announcement and on-event activation across our social channels:

Facebook | Instagram | TikTok

About Goodwoof presented by MARS Petcare
Goodwoof presented by MARS Petcare is a celebration of all that we love about dogs on the Goodwood Estate. It takes place in the fields around the James Wyatt designed dog kennels, which is now the social home of our sporting membership on Saturday 20 and Sunday 21 May 2023. The event offers a wide range of activities and demonstrations designed to delight, entertain and inform. Dog owners and their families and friends can encourage their own dog to have a go, browse our carefully hand-picked retailers, enjoy a dip in Fido’s Lido, sit back with a glass of Taittinger champagne, relax in The Studio presented by Randox with a spot of soundbathing, reiki or dog yoga, or marvel at the clever kennels designed by architects from around the world in the Mastercard presented competition, Barkitecture.

For more information, go to

About MARS Petcare
MARS Petcare is a diverse and growing business with 75,000 Associates across 50+ countries dedicated to one purpose: A BETTER WORLD FOR PETS. With 75 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA® and CESAR® as well as The WALTHAM Centre for Pet Nutrition which has advanced research in the nutrition and health of pets for over 50 years. MARS Petcare is also a leading veterinary health provider through a network of over 2,000 pet hospitals including BANFIELD™, BLUEPEARL™, PET PARTNERS™, VCA™ and Linnaeus. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.

About Pets As Therapy
Pets As Therapy is a national charity that enhances the health and wellbeing of thousands of people in communities across the UK, striving to ensure that everyone, no matter their circumstances, has access to the companionship of an animal.