Sustainable Style: Goodwood Revival announces Bay Garnett as its first ever Style Adviser

Goodwood Revival | Press Article 17/04/24

Bay Garnett – stylist, editor, author and undisputed Queen of Thrift – is the creative genius behind some of 21st Century’s most iconic fashion spreads. Pioneering the use of thrifted pieces in the world of high fashion, Bay has elevated second-hand shopping, transforming the way we buy clothes forever. Ever since her first ground-breaking shoot for British Vogue in 2003, in which Kate Moss appeared in only second-hand clothing, Bay has inspired a love for vintage pieces and sustainable fashion, something she explores in her podcast series, This Old Thing? and in her role as Oxfam’s Senior Fashion Adviser.

As the ultimate authority on sustainable, second-hand fashion, Bay is the perfect person to lead Goodwood Revival’s fashion hub in 2021, as the first Revival Style Adviser.

Held in the beautiful West Sussex countryside every September, the Goodwood Revival is vintage fashion’s best kept secret: an immersive experience of vintage living, honouring the glory days of motor racing at Goodwood between 1948 and 1966. The carefully restored classic cars and the beautifully preserved vintage clothes at the heart of the event represent the antithesis of today’s throwaway culture, recalling a time when people cherished their belongings, repairing, and repurposing them for a lifetime of use. Revival is by its very nature a celebration of exceptional craftsmanship, style and sustainability. 

Just as important as the priceless historic racing cars that roar in fierce battle on the track are the fashion stories that are retold. Goodwood is keen to encourage that everyone attending the event embraces the fashions of the 1940s, ‘50s and ‘60s in a stylish, sustainable way. Whether it’s something beautiful passed down through the generations, or the timeless spoils of a thrift mission brought back to life with a clever stitch or two, Revival is all about celebrating – and encouraging – circular rather than fast fashion.

With a shared passion for reviving vintage treasures, Goodwood and Bay are partnering for the 2021 Revival, encouraging all visitors to embrace sustainable fashion and come to the event with their own second-hand stories on show. Over the summer, Bay will be working closely with Goodwood to answer styling questions and offer tips on how guests can put together a Revival outfit. Bay will be in attendance at the event in her role as Revival Style Adviser and will be on-hand to inspire and empower visitors, making sure everyone feels part of the vintage family.

Bay is very much looking forward to bringing her wisdom to the Revival audience: “Goodwood Revival really brings to life the idea that second-hand can be beautiful and glamorous – and that fashion passed from generation to generation is something that should be celebrated. I’m hugely excited to be attending in my new role as Revival Style Adviser and can’t wait to discover the stories and inspiration behind people’s outfits.”

The Duke of Richmond, founder of Goodwood Revival, said: “We all know that fashion has a huge impact on our planet and so this year we wanted to make sure that we used our incredible event to highlight solutions to this problem. We want to reconnect with the best of the past and as an antidote to the throw away culture, share how special pieces can be treasured, valued and passed down through generations.”

Image credit: Chris Ison


Notes to Editors

Goodwood Revival, Friday 17 – Sunday 19 September 2021

Friday and Sunday tickets for the Goodwood Revival are still available and can be purchased via or by calling the Ticket Office on 01243 755055.

For an extra special day out, hospitality is also available across the event and can be organised by contacting or calling 01243 755054.

Goodwood wants customers to be able to book with confidence and if it is deemed that Goodwood events cannot take place on advice from the UK Government due to the ever-changing pandemic, the ‘Ticket Guarantee’ means customers can transfer their ticket to the following year or receive a full refund.

Goodwood’s number one priority is the safety and wellbeing of everyone involved, whether working behind-the- scenes, at the wheel, or attending the spectacle. Goodwood continues to work closely with Public Health England and UK Government advisory groups and all events will be run strictly in accordance with the Government’s Covid- 19 guidelines.

Accreditation for the Goodwood Revival is now open. Make your application here.

For more information about the Goodwood Revival and 2021 motorsport events, please contact Katharine Morgan, Motorsport & Automotive Press Officer:

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Imagery and news from Goodwood are available from our Press & Media site.

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About the Goodwood Revival
Recreating the glamour of motor racing as it used to be, the Motor Circuit comes alive for the Revival, both on and off the historic track. The only race meeting to be staged entirely in an authentic period setting, the Revival sees a return to the halcyon days of Goodwood as the spiritual home of British motor racing. It’s a celebration of bygone days, vintage fashion and wheel-to-wheel racing around this classic circuit, which remains unchanged since its heyday.