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TAG Heuer returns to the Goodwood Festival of Speed as Official Timing Partner

Festival of Speed | Press Article 10/06/25

  • Swiss watchmaker, TAG Heuer, returns to the Festival of Speed as Official Timing Partner.
  • TAG Heuer release new Carrera Chronograph x Festival of Speed to celebrate partnership.
  • Festival of Speed presented by Mastercard takes place Thursday 10 - Sunday 13 July.
  • Limited Thursday tickets remain at goodwood.com. 

Goodwood is delighted to announce its partnership with Swiss watchmaker, TAG Heuer, as Official Timing Partner for the Festival of Speed presented by Mastercard.

The theme of the event for 2025 will be “The Winning Formula – Champions and Challengers” as a showcase to celebrate the 75th anniversary of the Formula 1 World Championship, and there could be no better talking point in the first year TAG Heuer returns to the Festival of Speed, as the watchmaker is now back as the Official Timekeeper to Formula 1.

TAG Heuer is renowned for its incredible connection to motorsport. With chronographs and timekeeping at the heart of the company, premieres including the first dashboard mounted chronograph in 1911, the first 1/100th second chronograph in 1916, the first commercially available automatic chronograph in 1969, relationships with the great teams, drivers and racing disciplines, there is no other watchmaker with a deeper connection to motor racing.

To celebrate the return of TAG Heuer, a special watch has been created paying homage to the relationship. Taking the renowned TAG Heuer Carrera Chronograph as its basis, powered by the in-house TH20-00 movement in a 42 mm case, the TAG Heuer Carrera Chronograph x Festival of Speed plays on codes from British automotive culture.

Featuring a dial in British racing green inspired by the eponymous Goodwood Green and sophisticated hobnail texture, complemented by red accents, and a brown leather rally strap that speaks of the golden era of motor racing in the 1970s, the watch will be a limited edition of 100 pieces that will be initially offered to Members of the Goodwood Road Racing Club, before going on general sale.

“Motorsport is not just about the competition, it is a cultural force, just like TAG Heuer, and we are honoured to return as Timing Partner at the Goodwood Festival of Speed” said Antoine Pin, CEO of TAG Heuer. “Celebrating the artist expression of the automotive universe and those who shape it, while providing a moment to look to the future of innovation in the industry, we could think of no better event to partner with and share our passion for these topics.”

The Duke of Richmond CBE DL said: “TAG Heuer has the most incredible connection to motor racing, and boasts an illustrious history, working with some of the greatest drivers and teams in the sport. I am absolutely delighted to welcome them back to the Festival of Speed as our Official Timing Partner, and that we will realise our shared passion for motorsport with the creation of a special Festival of Speed watch which takes its inspiration from the great British motorsport tradition.”

Friday, Saturday and Sunday tickets for the Festival of Speed are now sold out, with limited Thursday tickets remaining at goodwood.com. 

-ENDS-

Notes to Editors:

Festival of Speed presented by Mastercard will take place Thursday 10 – Sunday 13 July 2025.

Tickets
Friday, Saturday, Sunday and four-day passes have now sold out. Tickets for Thursday are limited and can be purchased at goodwood.com or by calling the Ticket Office on +44 (0)1243 755055.

Hospitality
As well as tickets, Goodwood’s unrivalled hospitality packages are available to book for the 2025 Festival of Speed.

Whether customers are looking for a great day out with friends, entertaining clients or celebrating something special, Goodwood’s hospitality provides the ultimate setting to enjoy the event. Email hospitality@goodwood.com  or call +44 (0)1243 755054.

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Contact
For more information about Goodwood’s motorsport events, please contact Katharine Morgan, PR Manager: Katharine.Morgan@goodwood.com 

For all other press enquiries please contact: media@goodwood.com 

Imagery and news from Goodwood are available from our Press & Media site.

Stay up to date with all future announcements and on-event action across our social channels:

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About the Goodwood Festival of Speed presented by Mastercard
First staged in 1993, the Goodwood Festival of Speed presented by Mastercard is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motorsport take part along with legendary figures from the automotive world. Highlights include Future Lab presented by Randox, Forest Rally Stage, Supercar Paddock, Supercar Run, F1 Pit Lane, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance and Bonhams|Cars Auction.

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About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

www.mastercard.com

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About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of the LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is led by Antoine Pin, CEO of Tag Heuer. 

For 164 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement - Calibre 11 - in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of two iconic families designed by Jack Heuer - TAG Heuer Carrera, and Monaco - and is rounded out with the contemporary TAG Heuer Aquaracer, Formula 1, Link, and Connected lines. 

Embodying TAG Heuer’s new philosophy, Designed to Win, the brand continues to build on its legacy of bold innovation, resilience and high performance. Its prominent partnerships and brand ambassadors reflect TAG Heuer’s drive to push boundaries and perform in the moments that matter most. 

www.tagheuer.com

@TAGHeuer