Goodwood Revival today announces a new partnership with The Peninsula London. The collaboration marks the hotel’s first presence at the world-renowned motorsport event, reinforcing The Peninsula London’s ongoing commitment to celebrating British heritage and automotive excellence. As part of the collaboration The Peninsula London will host its first hospitality space pop-up featuring Brooklands Bar, bringing its storied heritage and renowned hospitality to the event.
Goodwood Revival, is a standout fixture in the UK’s automotive calendar, attracting over 150,000 enthusiasts every year to celebrate the golden age of motorsport.
The Peninsula London Clubhouse, a newly-designed hospitality space located between the Aerodrome and the Motor Circuit, will feature the Brooklands Bar Lawn - a recreation of the hotel’s very own Brooklands Bar. Guests can savour cocktails crafted with ‘Mach II Gin’ in collaboration with Cambridge Distillery, specially created for The Peninsula London and its rooftop Brooklands Bar, a tribute to the hotel’s deep ties to automotive history and its homage to the golden age of British aviation and motorsport.
Offering an open and immersive space for Revival guests, the Clubhouse will celebrate The Peninsula’s heritage and love of automotive with a curated display of historic memorabilia, vintage posters and racing trophies, alongside The Peninsula’s own 1960 Austin Taxi and Napier Railton. Throughout the weekend, the hotel’s signature Peninsula Pages will be on hand to provide seamless service and a friendly face. This transformative setting will serve as a welcoming outpost for VIPs and guests, whilst paying tribute to the historic Brooklands racetrack.
As part of the wider partnership, The Peninsula London will debut a special cocktail and mocktail, ‘The Peninsula Revival’, available both at The Peninsula London Clubhouse during the Revival weekend and at the hotel’s Brooklands Bar in Belgravia. These drinks are inspired by the thrill and nostalgia of classic motorsport and combine vibrant citrus and floral aromas with modern mixology.
- The Peninsula Revival Cocktail – Peninsula Cambridge Gin, Cacao Vanilla, Sea Buckthorn, Verjus – served in a cocktail glass. This cocktail draws on ingredients primarily found in the wild. The first sip reveals vibrant citrus and floral aromas, followed by subtle layers of chocolate and vanilla, mirroring the full race track experience of a forest rally.
- The Peninsula Revival Mocktail – Zero Gin, Blackcurrant Honey Nectar, Citrus, Ginger Ale. Inspired by the iconic Tom Collins, this drink celebrates British provenance with a UK-distilled non-alcoholic gin. The blackcurrant and honey add a natural, electrolyte-like quality, ideal for evoking the vitality and endurance of race day.
The Peninsula London Clubhouse will also celebrate ‘Happy Hour’ at 3pm every day, featuring the Peninsula Revival Cocktail or Mocktail available at 50% off. Additionally, on a first come first served basis, unique iron-on badge souvenirs, showcasing a limited-edition Peninsula Clubhouse logo will also be given to guests to celebrate the partnership.
Dedicated room packages at The Peninsula London for Goodwood Revival will offer guests exclusive access to the weekend’s events between 12 and 15 September 2025. The package includes daily breakfast for two, Revival-themed welcome amenities, complimentary car parking, and a signature Peninsula Revival Cocktail at Brooklands Bar. In addition, The Peninsula Academy will introduce new experiences in collaboration with Goodwood, including access to the recently-opened Goodwood Art Foundation.
“We are delighted to bring a taste of The Peninsula London to Goodwood Revival, an event that, like The Peninsula, celebrates timeless style, heritage, and craftsmanship. The world of classic motoring has always held a special place in our story, so it is a natural fit to connect with a discerning audience that shares our passion for automotive excellence and beautifully curated experiences.” Rolf Buehlmann, Managing Director at The Peninsula London.
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