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American artist Daniel Arsham designs bespoke livery for Goodwood Revival Track Opening Parade

Goodwood Revival | Press Article 03/09/25

  • Contemporary artist Daniel Arsham has created a custom livery for a Volkswagen Type 2 Split Screen that will take part in the Goodwood Revival’s Track Opening parade.
  • Arsham collaborated with the Revival and Team Ikuzawa back in 2024, creating a bespoke livery for a Porsche 904.
  • Goodwood Revival takes place Friday 12 - Sunday 14 September. Limited tickets available at goodwood.com.

Visionary contemporary artist Daniel Arsham has designed a bespoke livery for a Volkswagen Type 2 Split Screen which will take part in the Goodwood Revival’s Track Opening Parade.

The striking design - inspired by the Revival’s immersive Haight-Ashbury pop-up - celebrates the spirit of the 1960s by championing analogue image techniques, in contrast to the digital tools commonly used by contemporary artists today.

At the heart of the design is a Pegasus - a timeless symbol of freedom and imagination - evoking the boundless possibilities that defined the era, with the campervan serving as a moving canvas, seamlessly bridging past and present.

This is the second time that Arsham has worked with the Goodwood Revival. In 2024, he collaborated with Team Ikuzawa to create a bespoke Porsche 904 livery alongside an exclusive capsule collection. The eye-catching design toured the Goodwood Motor Circuit, raced by father-son duo Emanuele Pirro and Goffredo Pirro in the Royal Automobile Club TT Celebration and also made an appearance at this year’s Festival of Speed.

The Volkswagen Type 2 Split Screen wrapped with Arsham’s design will feature as part of the Revival’s track opening parade each morning. 2025 marks the 75th anniversary of the Split Screen’s inception, and the Revival is set to welcome up to 100 examples of the model, including the likes of ambulances, fire engines, transporters and even ice cream vans.

Daniel Arsham’s design joins the previously announced line-up of riders and riders, BMW Art Cars on display in Earls’ Court, Alfa Romeo celebration, all-sustainable fuel race list and celebration for two-time Formula 1 world Champion Jim Clark.

Saturday tickets for the Goodwood Revival are now sold out, with limited Friday and Sunday tickets remaining at goodwood.com.

 -ENDS-

Notes to Editors:

Goodwood Revival, Friday 12 – Sunday 14 September 2025.

Tickets & Hospitality
Limited Friday and Sunday tickets are still available to purchase at goodwood.com or by calling the Ticket Office on +44 (0)1243 755055.

Whether customers are looking for a great day out with friends, entertaining clients or celebrating something special, Goodwood’s unrivalled hospitality provides the ultimate setting to enjoy the events. Email hospitality@goodwood.com or call +44 (0)1243 755054.

Contact
For more information about Goodwood’s motorsport events, please contact Katharine Morgan, PR Manager: Katharine.Morgan@goodwood.com

For all other press enquiries please contact: media@goodwood.com

Imagery and news from Goodwood are available from our Press & Media site.

Stay up to date with all future announcements and on-event action across our social channels:

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Accreditation
Media accreditation for the Goodwood Revival closes Friday 5 September. Make your application here.

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About the Goodwood Revival
The Goodwood Revival is the world’s greatest historic motor race meeting, and the only sporting event of its kind to be staged entirely in a period theme. More than just an unrivalled weekend of historic racing, it is an immersive celebration of vintage lifestyle, championing exceptional craftsmanship and the enduringly fabulous stories told by second-hand treasures. ‘Revive & Thrive’ is the thoroughly modern message woven through the Revival landscape; a clever stitch with which the old is made new again, it runs through every carefully restored classic car, each beautifully preserved piece of clothing as it is passed from one generation to the next.

It is, proudly, the world’s biggest and most glamorous second-hand event.